Designing my own gym apparel brand is an exciting and dynamic process, combining fashion, functionality, and brand identity. The goal is to create a line of activewear that not only looks stylish and feels comfortable but also resonates with my target audience's lifestyle, values, and fitness goals. From the initial concept to the final product, each step is crucial in shaping the brand's identity and ensuring that the apparel performs well while representing the brand's values and goals.
My future hopes for Coastal Iron is to see my exclusive gym apparel startup turn into a full fledge bodybuilding gym. Turning an online brand into a physical gym is no easy task, one that involves translating the virtual success and values of an online brand into a tangible, real-world experience. Whether the online brand has built a loyal following through fitness content, virtual coaching, apparel, or wellness products, the goal is to create a gym that aligns with Coastal Iron's mission, values, and aesthetics while offering a unique, immersive environment for customers.